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PROFESSIONAL FIGHTERS LEAGUE

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Why PFL is Betting Big on DTC

May 28, 2019 | Sports Pro Media
Why PFL is Betting Big on DTC

The Professional Fighters League (PFL) is barely two years into existence but has its eyes set on being the vanguard for the evolution of mixed martial arts.

It is the first-ever MMA competition that utilises the typically North America regular and post-season format. The league has also recently secured major sponsorship deals with Geico and Kaged Muscle, as well as a media rights agreement with ESPN.

With a forward thinking attitude towards over-the-top (OTT) streaming, rewarding their athletes, smart technologies and Olympic representation, the PFL is applying a fresh attitude to a sport that despite a wealth of popularity, is not exempt from stagnation.


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